I am a digital product design leader focused on the principles of simplicity, empathy, and inclusion. I build creative, diverse, engaged teams.

My Mission

My mission is to empower my team to do the best design work of their careers and be happy while doing it.

 

Specialties

Design Leadership

Design Ops

Mentorship

Career Development

Human Centered Design

Creative Direction

Business Development

Product Management

Experience

 

Partner and VP, Design at WillowTree, Sept 2019 to present

Director of Product Design at WillowTree, Dec 2016 to Sept 2019

Senior UX Designer at WillowTree, Apr 2016 to Dec 2016

Designer at Atomic Object, Nov 2013 to Apr 2016

UX Designer at Elevator Up, Feb 2012 to Nov 2013

Intern and Designer, Canright Communications, Aug 2010 to Feb 2012

Community

Design Leadership Forum Member, 2020 to Present

Founding Host, Creative Mornings Grand Rapids, 2014 to 2016

Director of Programming, AIGA West Michigan, 2013 to 2014

Speaking & Events

NSCU College of Design, Oct 2018
Guest Lecture & Workshop

TomTom Founders Festival, April 2018
A Universal Language: Inclusive Design

Ladies the UX Durham, Oct 2017
Panel Discussion: Building a User-Centric Organization by Taking Initiative

Hopscotch Design Festival 2017, Sept 2017
Roundtable: How to Develop and Validate Creative Concepts with Margo Bulka

NCSU College of Design, Sept 2017
Guest Lecture and Workshop in Animation, Interface and Gesture

Working with Me

 

“I’ve had a handful of managers and creative directors in my career so far, and Julia is by far my favorite. She’s what a good leader looks like.”

— Anonymous Team Survey Feedback

“She always makes people feel comfortable, even when giving constructive criticism. She has a way of wording things to people, especially in design critiques, where people always feel like she cares about them and the product they're designing.”

— Anonymous Team Survey Feedback

Ask Me About

When I’m not working, I’m probably doing/thinking about something related to:

My kiddos

“Up North”

My Peloton

Being a Scorpio

Interior design

Lord of the Rings

Travel

Rosé and IPAs

Philosophy

I think everything in life is art. What you do. How you dress. The way you love someone, and how you talk. Your smile and your personality. What you believe in, and all your dreams. The way you drink your tea. How you decorate your home. Or party. Your grocery list. The food you make. How your writing looks. And the way you feel. Life is art.” — Helena Bonham Carter